Experienced UX Designer with over 6 years in e-commerce and digital platforms, working with leading agencies in Sydney and London. Driven by curiosity and empathy to create purposeful, user-friendly solutions that connect and deliver results.
Projects
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21 Overlays
Automotive Accessories, 2025
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![Computer screen displaying a webpage for a black sports band, with large text, a search bar, and a green 'Choose size' button.]()
iStrap
Tech Accessories, 2024
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![Screenshot of a pet food website homepage featuring a Dalmatian dog and a kitten, with navigation options for dog, cat, quiz, explore, and categories for puppy, adult, working, mature, accessories.]()
Paw Pantry
Pet Food, 2025
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![Product page for LARK Moss Hopper single malt whisky with a green background, featuring a bottle of whisky and options for size and purchase frequency.]()
Lark
Alcohol, 2025
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![Online store page displaying a men's orange and gray powerlifting singlet from the SBD Forge Range, priced at $159.95, with size options including 5XL, 4XL, 3XL, 2XL, XL, L, M, S, and XS.]()
City Strength
Sport Apparel, 2023
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![An image of The Cultural Center.]()
Ikkari
Wellness & Health, 2023
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![Screenshot of a website promoting Bored Cow animal-free dairy milk, featuring three colorful cartons labeled vanilla, chocolate, and strawberry on a purple background.]()
Bored Cow
Food & Drink, 2022
Clients
United House
iStrap
Mocka
The Beauty Chef
Frank Green
Helly Hansen AU
City Strength
ilume
Bored Cow
Lark Distillery
Porters Lux
Industries
Fashion & Apparel
Food & Beverage
Furniture
Beauty & Wellness
Real Estate
Education
Pet Care
Tech Accessories
Automotive
About
Bio
UX Designer with over six years of experience crafting seamless, user-first experiences, with a strong focus on eCommerce exclusively for Shopify Plus stores. Beyond digital retail, projects in education, real estate, and student accommodation have shaped a versatile skill set, ready to adapt to any challenge.
Passionate about the psychology of interaction, blending strategy, empathy, and data-driven insights from analytic tools, such as Hotjar, Microsoft Clarity, Google Analytics, and Shopify Analytics to create intuitive, engaging experiences. A problem-solver at heart, turning complexity into clarity and transactions into meaningful connections.
Location
Sydney, Australia
Recognition
AGDA Nominee - Bored Cow 2023
Awwwards: Honourable Mention 2022
Best Booking System in 2019 for The Student Housing Company