Bored Cow

01 | Client

Bored Cow is the innovative creator behind a new alternative to traditional dairy farming, bringing a splash of innovation and a sense of fun to every glass, all the way from the United States.

  • The discovery phase positioned Bored Cow as a challenger brand redefining food innovation through creativity, transparency, and emotional storytelling. A major focus was placed on designing a user experience that felt dynamic, personal, and interactive — moving beyond traditional e-commerce by integrating motion, gamified elements, and personalised journeys. Early concepts aimed to create a playful brand universe where storytelling, discovery, and product education worked seamlessly together to inspire action, build loyalty, and reimagine how users engage with food brands.

  • During the wireframing phase, the focus was on translating Bored Cow’s creative and future-focused brand positioning into an intuitive, playful, and highly personalised user experience. As a start-up, it was critical to build strong foundations that balanced innovation with usability. Wireframes prioritised product exploration, filtering, and interactive storytelling, creating seamless pathways for users to discover products and connect with the brand’s universe. Motion, gamification, and personalisation were considered early to create an engaging and memorable shopping experience that users would want to return to.

  • A bold UI was crafted to match the mood and energy of the Bored Cow brand. Motion played a key role in creating a design that both captivated and educated users, introducing moments of surprise and engaging ways to interact with informative content. Animation was used to draw users in, while educational touchpoints helped deepen understanding of the Bored Cow mission, creating a more memorable and connected experience. Throughout the design process, care was taken to ensure that traditional e-commerce touchpoints remained clear and functional, without competing with the site's playful and bold interface.

  • Extensive prototyping was developed to test the site with a focus group, aiming to understand how users within the target audience, including parents purchasing the product and children engaging with the site, would respond to the UI and UX.

Role

02 | Objective

The goal was to bring Bored Cow’s bold, playful personality to life through a digital experience that matched the energy of the brand. The site needed to feel vibrant, approachable, and educational, inviting users to explore, learn, and connect with a new kind of milk that reimagines what dairy can be.

03 | Challenge

As a new player in the category, Bored Cow had no existing digital presence or brand equity to rely on, so storytelling became the foundation of the visual direction. We leaned into light-hearted, vibrant visuals that intentionally broke away from traditional eCommerce conventions. The challenge was striking the right balance, ensuring the experience felt bold and narrative-driven without compromising usability or the core shopping journey.

04 | Solution

A vibrant, story-led digital experience was created to position Bored Cow as a standout in the alt-dairy space. Through interactive storytelling, playful farm-inspired visuals, and educational content, users were introduced to a new kind of milk in an engaging and accessible way. By blending unconventional brand expression with familiar e-commerce patterns, the experience delivered a seamless user journey that balanced personality with clarity, leaving a lasting brand impression while driving product discovery and engagement.

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