Webpage featuring a mountainous landscape with fog, promoting Wilderness Distilled by LARK, with navigation options and a down arrow button.

Lark Distillery

01 | Client

LARK Distillery, based in Tasmania, is renowned for its premium, award-winning single malt whiskies. The brand is defined by its commitment to craftsmanship, with limited-edition releases and flavour profiles inspired by Tasmania’s pristine wilderness.

Role

  • The design was shaped to capture the raw, untamed spirit of Tasmania, following a discovery workshop to define the creative brief. A layered visual system was developed to create a sense of depth, evoking the richness of the wilderness. Motion was introduced at key moments in the user journey to encourage exploration and make the landing page feel immersive and dynamic.

    The product range was carefully presented to ensure clarity, while the overall experience was crafted to captivate Lark’s loyal customers and celebrate the release of the special Wilderness Collection.

| Results

1 week after campaign launch

  • $62K in sales—one week post-launch.

  • 2.9% conversion rate

Two vertical green promotional banners for Lark whiskey, featuring a bottle of Moss Hopper whiskey on the left banner and an earth-themed design on the right, with descriptions and purchase information.
A digital advertisement for LARK Wilderness Collection Moss Hopper single malt whisky featuring a bottle with a nature-inspired label, dropdown options for size and frequency, and purchase button.

02 | Objective

The task was to design landing pages for the Wilderness Collection, an entirely new concept and product launch. The goal was to go beyond showcasing bottles and create an immersive digital experience that captured the wild, sensory spirit behind the collection. Through storytelling and layered design, the experience needed to communicate the character of each single cask whisky in a way that would resonate with both returning customers and new audiences.

A booklet page showing a picture of a whiskey bottle and text that reads '20 Years in the Making. Behind the Whiskey. In collaboration with Tasmanian Frogmore Creek Wines, this limited release celebrates 20 years.'

03 | Challenge

The challenge was in balancing immersion with clarity. The design needed to carry narrative weight and reflect the brand’s deep connection to nature, while still feeling familiar and easy to navigate. There was a risk of the story overwhelming the interface, so care was taken to keep the experience functional and conversion friendly.

Digital screen displaying a landscape photo of trees and shrubs with a handwritten style story titled 'Our Story' and a section titled 'The Earth Chapter' describing Tasmania's wilderness

04 | Solution

The approach was grounded in storytelling and a strong sense of place. Inspired by Tasmania’s wilderness, layered visuals and subtle motion were used to build atmosphere without distracting from the product. The Doherty Threshold helped guide decisions around motion and pacing, keeping engagement intuitive and fluid. Jakob’s Law informed navigation, ensuring users felt grounded even within a rich, narrative led experience. Soft transitions and animated landscapes reinforced hierarchy and helped ease users from exploration through to purchase, delivering a journey that felt immersive, elegant, and cohesive from start to finish.

Features

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Features •

  • Digital interface with a story section titled 'The Earth Chapter', featuring a landscape photo of trees, grass, and a stream in the wilderness, with navigation arrows at the bottom.

    Modals

    Modals were used during the exploration phase to let users dive deeper into content without being redirected to a new page, keeping them closer to the end goal while still providing the context needed to make informed decisions.

  • Advertisement for Moss Hopper whisky featuring a bottle with a landscape illustration, and text describing its flavors and collection. The background is green with mountain and forest imagery.

    Landscape Layering

    The story behind the Wilderness Collection drew inspiration from the rich, layered nature of the Tasmanian wilderness. This was brought to life through subtle animations, textured visual layers, and integrated audio, creating a deeply immersive, sensory experience.

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